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Our gift shop opened this September and while owning our own business has been exciting, I’ll admit that there have been some learning lessons along the way. This very first holiday season certainly brought a very hard learning lesson when it comes to tracking labels. We didn’t use them at our gift shop – and quite a few gifts were not delivered or returned to us. This has been a very frustrating time at Cyndi’s Adorables Gifts!

Tracking labels tell you where a package is at all times. I never really thought about this – and I certainly wasn’t thinking about this as I mailed out holiday packages. Quite frankly, I just wanted to get them in the mail. My gift shop hasn’t done a lot of mailing – and I was excited to see our business pick up. I was expecting to see a lot of gift business because we are a gift shop – but I was not expecting all of the challenges and heartbreak that came our way because of these tracking labels – and our packages not having them.

Tracking labels are easy to attach and scan into a computer system. Using tracking labels in many ways reminds me of going to the supermarket. You know how every item “beeps” as it goes over the conveyer belt as its UPC code is read? That’s just like a tracking label! When your tracking label is read along the way as the package is shipped and delivered – you’ll be able to see where and exactly when your package was there. It’s that easy.

Not having tracking labels is not just careless – it’s very expensive. I did not realize just how much I was going to wish I had tracking labels on my packages. You would think that people mailing gifts to family and friends for the holidays would know the address they are sending things to – but sometimes they don’t have the correct address. This means your package can be undeliverable and wind up sitting somewhere in package limbo. If you have a tracking label – then you know exactly where it is. If you don’t – then you just have to wait for the package to be returned to you. It’s January now and I’m getting all kinds of returns from holiday packages people sent out. That’s not counting all of the angry calls I received from customers who wanted a gift sent to a family member or friend that didn’t make it there on time.

If you have a business – learn from my mistake and don’t make one of your own. Get tracking labels now before you get shipping orders. Your customers will be pleased even if they don’t realize the difference. Best of all, you’ll realize the difference. The cost alone makes it well worth the price. Tracking labels are so small many people don’t think about them. But they hold very important information that can really save the day. Order your tracking labels today – and make your customers happy. Or they may find another business that does!

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