Labels for LifeLabels for Life will give tips for organizing your life, home and office.

I’ve always loved dogs. People always say, “There are dog people and there are cat people.” While I do like cats, I really have always gotten along so well with dogs. I worked in an office for years but my heart just wasn’t in it. It was a job…you know what I mean? But I always smiled when I came home to my dog. I think a lot of people are that way. So when my company closed in this lousy economy I took a leap of faith and started what I’d always dreamed of: a doggy daycare. I named it See Spot Run Doggy Daycare – cute right? I found the perfect storefront and several college kids to take care of dogs with me. It was perfect. Except I didn’t think about how to promote my business!

I really started to panic. I mean, I’d put so much time, money and myself into this business. But my husband said, “What about bumper stickers?” He travels a lot on the road for business and he always likes to tell me about funny bumper stickers he’s seen. He’s even called me from the road about a good one – so I realized that if my husband is looking at bumper stickers then other people are too! I placed an order that afternoon for full color bumper stickers.

It was really easy to order the bumper stickers. I added my logo of “Spot” the mascot dog and chose my font. I wanted a bright and colorful bumper sticker. I chose purple and yellow – something I knew would really get attention out there and looked fun. I added our company name and our telephone number and website url. I couldn’t wait to get my hands on those bumper stickers.

When the bumper stickers came in, I gave them to friends and family and to the clients I had. “How cute!” one of my customers said as she attached it to her convertible. I smiled as I watched her drive away. With her dog leaning out the car, it was like the perfect advertisement for my doggy daycare.

After a few days, the telephone started to ring and people and their dogs were walking in. My business picked up by 35% in just two weeks! I know it was because of those bumper stickers because I didn’t have a chance to do any other advertising. And the best thing about the bumper stickers is I didn’t have to wait for a magazine or newspaper advertisement deadline. The bumper  stickers also last and last on someone’s vehicle. I designed them to look so cute that I knew people would enjoy driving around with them!

My days are pretty busy now, walking dogs and taking care of them all day. Some people think when you run a doggy daycare that it is all fun and games but it is really a hard job sometimes. But I love it, I really do. I mean where else am I going to get to spend my entire day around all of these great dogs and make them all happy? And I think my office days are behind me.

So I’m really glad I listened to my husband about those bumper stickers. They were the easiest thing I’ve done to let people know about my doggy daycare – and at a price that simply can’t be beat!

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St. Matthew’s Church likes to help out the community. This year they decided to hold a spaghetti fundraising dinner. The funds would help their nursery school and several community charities. A spaghetti dinner is a low cost event but appeals to many hungry appetites. So the spaghetti fundraising plans were underway.

Our tickets were reasonably priced. Adults were $5 and children were $3. You could eat as much spaghetti as you wished. We felt that was a good price. Sodas and drinks were an extra cost as those can get pricy. Dessert was included. A local restaurant stepped up to donate the spaghetti, dessert and even the soda pop!

After a few weeks, the ticket sales were low. Pastor Greg was concerned about the event and wondered what else could be done. The Church Secretary Betty suggested we get bumper stickers to promote the event. The Pastor budgeted for them and realized they were low-cost and an ideal choice for the fundraiser. Best of all they came in many colors and lots of font and graphic choices – so we really could create a top quality bumpersticker that would get lots of attention.

At church, the next Sunday bumper stickers were passed out during the coffee hour. It wasn’t long before then that the phone started to ring with people wanting to reserve spots for the spaghetti dinner. Best of all, lots of people who bought tickets also asked if they could have a bumpersticker – which promoted our event even more! We ran out of the first batch of bumperstickers and had to have a second batch printed up. But they came quickly and we could easily hand them out to new dinner ticket buyers.

Three weeks from then it was time for our spaghetti dinner. Pastor Greg smiled as the Parish Hall was filled to the brim with people. I don’t think we’ve ever cooked that much spaghetti before in our lives! We raised $6,000 and with half of it going to the nursery school we can afford to get a new computer and library of books for the children. The other half goes to community based charities.

Our favorite thing about the bumperstickers was that they were fun. They made fundraising easy. A flyer can also be easy and convenient but they blow away. Many people think a flyer can be a real nuisance to their business. With the bumpersticker people who took them and added them to their cars knew they were supporting a local community event by putting one on their car.

It was also very helpful that the bumperstickers offered very attractive fonts, graphics and many colors for us to choose from. We were able to create a good looking bumpersticker and one that looked quite professional.

I would recommend a bumpersticker to any community fundraiser. It just makes things easier. Bumperstickers help you get the word out. They help to get people excited about what you are doing. Choose bumperstickers and watch your ticket sales explode!

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Let me tell you a story. Some family members are simply harder to shop for than others. Is it like that for you too? In my family, my Grandma is very difficult to shop for. To be fair, my Grandma is not a difficult person by nature or personality. She simply knows what she likes and what she doesn’t like. So when Grandma’s birthday comes every year it can be a challenge to find that terrific gift.

We all want to find that perfect gift. You know the one. The one that makes someone smile so wide you see the tops of their gums and they look like a little kid. It makes you realize you’ve found something they would have thought of if only they knew it existed. That gift. That’s the one we all dream of buying for our loved ones in a perfect world. Well for once I’d actually found it!

I found something I knew my Grandma would love. You see she is an enthusiastic needlepoint artist. I found some patterns inspired by stained glass windows. The patterns were exquisite. Grandma had often complained she simply can’t find “interesting” needlepoint anymore. So the very moment I saw these unique stained glass window needlepoint patterns – the tiny hairs on the back of my neck stood up.

I gave the little shop my Grandma’s address to send them and thought all was taken care of. Until I called Grandma for her birthday. Then the floor fell out of my plans:

“Happy Birthday Grandma!” I said

“Thank you dear,” Grandma replied

“Did you like your birthday present?” I asked

“No dear? I haven’t received a present,” Grandma said. There was silence on the end of the telephone.

I ended our conversation and called the little needlepoint shop. They had to track the package and it turned out it was on the other side of town! Grandma had moved to a very large town and the zip code number had been transposed. I was both relieved and frustrated, but at least the package would be on its way. Grandma would get her birthday gift on her birthday. And yes, she did smile one of those big kid gum smiles.

That tracking number really saved the day. I don’t want to think about what would have happened if I didn’t have one. There was only one set of those special stained glass patterns at the shop – I don’t think I could have gotten another one had I hoped for it. Without the tracking number, I would have needed to come up with a super idea for Grandma’s birthday in a jiffy.

But it makes me wonder what happens to packages without tracking numbers. I think we’ve just gotten so used to packages having them today that we don’t think about them. That tracking number truly can save the day – I know it saved Grandma’s birthday. It could save a special day in the future for you too.

As the holidays approach, many are thinking about sending out packages. Whether you have a business or personal packages to send out – the holidays create an ideal time to use festive address labels.

The best address labels have plenty of room for a To address and a From address. They also have room to include international addresses. An address label with extra space means a business or individual can add a telephone number or a second telephone number to contact in case there is difficulty delivering a package. This is a great convenience and an ideal addition in today’s age of unique addresses.

Holiday mailing address labels let your business celebrate the holidays and pass along your Seasons Greetings to everyone who comes into contact with the package. From the package handlers at the Post Office or other delivery center to the mail room where the package is delivered, people will smile as they see your package. The holidays are simply a time when people and businesses seem just a bit warmer and friendlier. It is the perfect time to share your greetings.

Best of all, these Seasons Greetings go out into the world to connect with potential new customers for your business. No matter what products or services you sell – they will be attracted by a festive holiday address label. This address label reminds people of this special time of year and also for the reason for sending the package.

There are many ways to accent your festive holiday address label. Try sprigs of holly or ornaments. Or snowflakes and a wintery scene. Adding a small graphic is quite similar to including a holiday card with your package, and very much like the saying goes “a picture tells a thousand words.” Select festive holiday images that are ideal and that many people will enjoy. Snowflakes are a perfect choice for many as most think of snow during this time.

Print your festive holiday address label with a font that is easy to read. Some may decide to go a bit overboard, choosing a fancy font for their holiday packages too. Often this is a mistake – as then their packages are made much harder to deliver. While a pretty calligraphy font does look very festive, there are lots of people who may squint a bit at this font and wonder if those numbers are what they seem. Don’t leave that overworked post office worker guessing during this season! Use a font like Times New Roman or Courier.

Some companies today use their holiday address labels instead of including holiday greeting cards with their packages. As a business, this can be an excellent way of not only saving money but to also be “green” and act environmentally responsible. In today’s business climate there are many clients who will respond favorably to see a business that acts in a “green” manner and this will also respond them to act accordingly. This is an easy way to make a “green” decision that celebrates the winter holidays for your business.

Classic holiday colors for address labels include red, green, silver, gold, blue and white. But choose colors that are ideal and complimentary to your business, corporate culture and your logo or graphic design on the current packaging. Adding a festive holiday foil label that is complimentary is an ideal decision.