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Toys Noticed This Holiday Season with Product Labels

Let’s face it – there are a lot of toys on the shelf this holiday season. Every advantage you have to stand out could make the difference between making a sale – or being the Closeout item come this January. Custom Product Labels give your toys a polished and professional look every time.

Toys deserve labels with a highly original and especially playful look. You aren’t going to find that with just an “everyday” label. Labels are important on children’s toys. They can remind parents to buy batteries, of appropriate age levels for a child’s toy or if there are non-toxic or choking hazards in your toy(s). Best of all, a label gets special attention – a label often comes in a contrasting or complimentary color and really stands out. This makes parents pay close attention to whatever you have chosen to put on the label.

A custom product label is an ideal way to point out your USP (unique selling position) for your toy this holiday season. Perhaps your toy is an educational toy that has received outstanding reviews from well-respected publications. A custom product label permits you to highlight these reviews or commendations on your toy’s packaging in a show stopping way.

You can also introduce new features or characters using a custom product label. If your toy has been on the market for awhile but you’ve made some changes to this new version, custom product labels can introduce new and current customers to your changes. Many customers may not read every detail on the toy’s packaging before buying. That custom product label can help you entice buyers – and also avoid confusion or disappointment. If your toy has switched age ranges for example – the parent of a four-year old will want to know that your toy is now appropriate for ages six through eight, not four through eight.

A custom product label is also a unique opportunity to encourage customer (and child) interactivity. If your toy company has a website with interactive features – or free things for purchasers of that toy – a custom product label is an ideal opportunity to highlight this feature. Best of all, you’ll get both adults and children excited about the idea of visiting your website to check out coloring pages, puzzles, games or other fun things they might have otherwise missed out on.

The best custom product label is one that both compliments and also contrasts your toy’s packaging. So if your doll is packaged in a sweet little girl pink color box, consider not choosing another pink color for the customer product label color – but a contrasting color or a color that will compliment yet also stand out. Try another girl favorite color like purple. Or green or blue. Or a metallic custom product label for extra shine – making your label gold, silver or another metallic color.

Custom product labels can be a toy company’s best friend. Children love stickers and will happily look for stickers wherever they go. When they see a sticker on a toy they like, this alone will encourage them to stop and look longer as they view the sticker. Make your custom product labels appeal both to children as well as adults. Remember that you have two different customer bases when it comes to a toy purchase.