Winemaking became a passion when I got out of college. It was something I did for fun and friends and family really looked forward to a glass of my homemade wine. When the opportunity came to own a vineyard with my brother in law David, I jumped at the chance. We called it “Ruby Vineyards” because his wife’s name is Ruby. It’s only fair after all; he did find the vineyard and owns more than half of it.
Having our own vineyard has been exciting and we’ve just passed the first year mark for our business. We wanted to do something nice to thank our customers. We started looking at all of these elaborate thank you gifts like gourmet food baskets or engraved wine glasses – when my brother-in-law said, “Let’s make a special batch of wine, just for this one year anniversary.” That sounded really perfect. But we wanted the bottles to look different, not like our other bottles. So David found personalized labels for our wine bottles. We could add a message along with our logo and company name. It was all in full color and looked very professional. It was the perfect touch and the ideal way to say thank you to all of our customers who have stood by us for this past year.
The wine came out beautifully and David and I both knew right away this was a very special wine. We added the labels and started sending it out. On the labels we said, “Thank you for your patronage, celebrating our 1st year. Ruby Vineyards.” Right away we started to get response. Our customers loved the wine! I actually had customers begging me to order cases of this special vintage of wine we’d created just for this purpose, something we hadn’t thought about.
The response was so strong from our Thank You wine that we’ve decided to add that vintage to our regular offerings. We call it our Anniversary Wine. I think we’ll make a different one for each year to thank our customers. From what started out as a simple idea, thanking our customers for their business has grown into an even bigger idea we hadn’t even thought of.
The personalized label was ideal because we could add a message without bothering with the fuss of a card. Both David and I were worried about what would happen if the card dropped off the bottle or somehow got lost. Then out customer wouldn’t understand why we were sending them a bottle of wine. We wanted to be 100% sure they knew we were sending this as a thank you. We also wanted to be sure they knew this was to celebrate our 1st year in business. Both ideas worked successfully with the personalized labels that were so easy to attach to our wine bottles. They looked professional, and in full color we easily got the style we hoped to achieve.
Ruby Vineyards may be small but we are dedicated to making fine wine that people enjoy. I think that passion and enthusiasm shows with every glass. Salut and to your good health!
- Short Pump’s The Wine Loft – A Review By The Good Wine Guru (richmondvapresents.com)
- Short Pump’s The Wine Loft – A Review (makethelist.net)
- 7 Book Reviews on Food and Travel (7books.net)
- A Video Infographic – The Conception of Wine (infographicsshowcase.com)
- Finding the Words for Wine (online.wsj.com)