While the holidays are a few weeks away, most companies are starting to think about what gift they’ll send to clients, vendors and others. You want to send something great that your clients and vendors will enjoy. But no matter what you send – now is the time to really “wow” your clients with a great holiday message.

Personalized labels are an excellent way to send out holiday greetings to everyone while giving a nice gift. The labels can be attached to the gift. By not sending out cards, the money you save on cards and stamps can be put in your budget towards a gift. The best personalized label is one that sends out a holiday greeting that matches your company’s personal style. Some companies are very corporate and others are more buttoned down. So a formal message may appeal to one company and a more approachable message may appeal to the other one.

One of the best things about choosing personalized labels is that you are almost guaranteed to have everyone see your greeting. Whereas with a card, just a few people in the office will see it – a personalized label is seen by everyone enjoying the gift. So if you send a food related gift then everyone enjoying the gift will see the personalized label reminding everyone to have a happy holiday season.

A favorite thing with personalized labels is that this is an easy way for everyone to know who a company holiday gift is from. Where a gift can get separated from a tag or card quite quickly, a label sticks to your food related or other type of gift. This way everyone will know the gift is from you. This lets them enjoy your sense of friendliness and goodwill towards them. And they also know this gift is from your company. Many times you deal with quite a few people at a company yet only send one company gift. By choosing personalized labels, you’ll know that everyone sees this label.

There are many holiday themed accents you can choose for your personalized label. Trying fonts in holiday colors like red, green, blue, gold and silver are all ideal choices. Adding accents like snowflakes, snowmen, Christmas, Hanukah or Happy New Year items are great.

Holiday Personalized Label Tips:

Take some time choosing the best greeting. Think first who your gift will be going to. What would be the best greeting to say to them? Try to come up with several to choose from.

Choose fonts that are easy to read like Arial, Courier and Times New Roman. Fancy script fonts look pretty but often are hard for many to read. If you are getting personalized labels, you want everyone to be able to read the greeting.

Always add your company logo and try to add a few holiday accents. Try to ask the art department to make a very small and simpler version of your company logo ideal for the label. Anything representing your business should have your company logo on it. Add some fun holiday accents like snowflakes or a snowman to celebrate the holidays if appropriate.

Best tip: your label should always represent your company well. Take the time to create the best greeting and select the other accents that represent your business. A food gift will likely be put in the employee break room for everyone to share and those feelings of goodwill for your company will be felt for a long time. You want your personalized label to look attractive and represent your company well.

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As the holidays approach, many are thinking about sending out packages. Whether you have a business or personal packages to send out – the holidays create an ideal time to use festive address labels.

The best address labels have plenty of room for a To address and a From address. They also have room to include international addresses. An address label with extra space means a business or individual can add a telephone number or a second telephone number to contact in case there is difficulty delivering a package. This is a great convenience and an ideal addition in today’s age of unique addresses.

Holiday mailing address labels let your business celebrate the holidays and pass along your Seasons Greetings to everyone who comes into contact with the package. From the package handlers at the Post Office or other delivery center to the mail room where the package is delivered, people will smile as they see your package. The holidays are simply a time when people and businesses seem just a bit warmer and friendlier. It is the perfect time to share your greetings.

Best of all, these Seasons Greetings go out into the world to connect with potential new customers for your business. No matter what products or services you sell – they will be attracted by a festive holiday address label. This address label reminds people of this special time of year and also for the reason for sending the package.

There are many ways to accent your festive holiday address label. Try sprigs of holly or ornaments. Or snowflakes and a wintery scene. Adding a small graphic is quite similar to including a holiday card with your package, and very much like the saying goes “a picture tells a thousand words.” Select festive holiday images that are ideal and that many people will enjoy. Snowflakes are a perfect choice for many as most think of snow during this time.

Print your festive holiday address label with a font that is easy to read. Some may decide to go a bit overboard, choosing a fancy font for their holiday packages too. Often this is a mistake – as then their packages are made much harder to deliver. While a pretty calligraphy font does look very festive, there are lots of people who may squint a bit at this font and wonder if those numbers are what they seem. Don’t leave that overworked post office worker guessing during this season! Use a font like Times New Roman or Courier.

Some companies today use their holiday address labels instead of including holiday greeting cards with their packages. As a business, this can be an excellent way of not only saving money but to also be “green” and act environmentally responsible. In today’s business climate there are many clients who will respond favorably to see a business that acts in a “green” manner and this will also respond them to act accordingly. This is an easy way to make a “green” decision that celebrates the winter holidays for your business.

Classic holiday colors for address labels include red, green, silver, gold, blue and white. But choose colors that are ideal and complimentary to your business, corporate culture and your logo or graphic design on the current packaging. Adding a festive holiday foil label that is complimentary is an ideal decision.

Getting Attention With Company Holiday Cards

It seems like every company sends out a holiday card these days. The holidays are the ideal time to reconnect with old clients and to send good wishes to your current clients. It’s competitive when you sell office supplies – as customers have lots of options. That friendly “Happy Holidays” can serve as a good reminder so they know who to call when they need office supplies, gardening services or other business needs met.

But with so many holiday cards in the mail at the same time, it’s hard to make sure that yours gets as much attention as it deserves. We’ve tried personalized cards with our name on them – and it seems like every other company is doing that too. That’s when we discovered Embossed & Foil Stickers. These Labels come in many colors and you can easily customize these to truly stand out and make an impact.

Adding a Foil or Embossed Label to the back of our Holiday Card worked just like Santa’s sleigh!  From the very moment our customers received our holiday card, they knew it was from us. Best of all, that Foil or Embossed Label showed we were making a special effort for them. Not everyone goes the extra mile for their customer. We all know that when you show someone you are willing to do the little things, they know they can trust you with the bigger things as well. Our office supply business started getting orders, even before we could take our own holiday break.

A holiday card may seem like such a simple thing, but you would be surprised at how important the simple things are. Connecting with your customers is critical, especially when you run a small business like ours. When you sell office supplies, you need to get to know your customers. Celebrating the holidays and wishing them “Happy Holidays” with a festive Foil Label is the ideal choice for our business. Our customers look for our card – and it really stands out from the others.

But I haven’t told you the best part yet. We’ve had plenty of labels so we have used them for other things. Adding them on top of outgoing packages to customers during the holiday season has certainly gotten their attention. We’ve gotten a number of calls asking us about “these new labels.” Several customers called me asking where I got the labels. They shimmer and shine and come in many colors. We ordered ours in red and green and blue and white.

Best of all, we started hearing from our old customers – the ones who hadn’t ordered from us in months or years! Just by sending them a simple Holiday card with a show-stopping label, we got our customers’ attention right back where it belonged: on our business. Between the orders from old and current customers, our order department has been as busy as Santa’s workshop!

So if you are looking for a way to connect with your customers this holiday season, look no further. Pick out your favorite Foil or Embossed Label style and get your holiday cards ready. Then get ready for the phone to ring!

Mark Trumper

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