Posted by admin | Posted in Office Organization | Posted on 09-06-2012
I’ve always loved dogs. People always say, “There are dog people and there are cat people.” While I do like cats, I really have always gotten along so well with dogs. I worked in an office for years but my heart just wasn’t in it. It was a job…you know what I mean? But I always smiled when I came home to my dog. I think a lot of people are that way. So when my company closed in this lousy economy I took a leap of faith and started what I’d always dreamed of: a doggy daycare. I named it See Spot Run Doggy Daycare – cute right? I found the perfect storefront and several college kids to take care of dogs with me. It was perfect. Except I didn’t think about how to promote my business!
I really started to panic. I mean, I’d put so much time, money and myself into this business. But my husband said, “What about bumper stickers?” He travels a lot on the road for business and he always likes to tell me about funny bumper stickers he’s seen. He’s even called me from the road about a good one – so I realized that if my husband is looking at bumper stickers then other people are too! I placed an order that afternoon for full color bumper stickers.
It was really easy to order the bumper stickers. I added my logo of “Spot” the mascot dog and chose my font. I wanted a bright and colorful bumper sticker. I chose purple and yellow – something I knew would really get attention out there and looked fun. I added our company name and our telephone number and website url. I couldn’t wait to get my hands on those bumper stickers.
When the bumper stickers came in, I gave them to friends and family and to the clients I had. “How cute!” one of my customers said as she attached it to her convertible. I smiled as I watched her drive away. With her dog leaning out the car, it was like the perfect advertisement for my doggy daycare.
After a few days, the telephone started to ring and people and their dogs were walking in. My business picked up by 35% in just two weeks! I know it was because of those bumper stickers because I didn’t have a chance to do any other advertising. And the best thing about the bumper stickers is I didn’t have to wait for a magazine or newspaper advertisement deadline. The bumper stickers also last and last on someone’s vehicle. I designed them to look so cute that I knew people would enjoy driving around with them!
My days are pretty busy now, walking dogs and taking care of them all day. Some people think when you run a doggy daycare that it is all fun and games but it is really a hard job sometimes. But I love it, I really do. I mean where else am I going to get to spend my entire day around all of these great dogs and make them all happy? And I think my office days are behind me.
So I’m really glad I listened to my husband about those bumper stickers. They were the easiest thing I’ve done to let people know about my doggy daycare – and at a price that simply can’t be beat!
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