It seems like every company sends out a holiday card these days. The holidays are the ideal time to reconnect with old clients and to send good wishes to your current clients. It’s competitive when you sell office supplies – as customers have lots of options. That friendly “Happy Holidays” can serve as a good reminder so they know who to call when they need office supplies, gardening services or other business needs met.

But with so many holiday cards in the mail at the same time, it’s hard to make sure that yours gets as much attention as it deserves. We’ve tried personalized cards with our name on them – and it seems like every other company is doing that too. That’s when we discovered Embossed & Foil Stickers. These Labels come in many colors and you can easily customize these to truly stand out and make an impact.

Adding a Foil or Embossed Label to the back of our Holiday Card worked just like Santa’s sleigh!  From the very moment our customers received our holiday card, they knew it was from us. Best of all, that Foil or Embossed Label showed we were making a special effort for them. Not everyone goes the extra mile for their customer. We all know that when you show someone you are willing to do the little things, they know they can trust you with the bigger things as well. Our office supply business started getting orders, even before we could take our own holiday break.

A holiday card may seem like such a simple thing, but you would be surprised at how important the simple things are. Connecting with your customers is critical, especially when you run a small business like ours. When you sell office supplies, you need to get to know your customers. Celebrating the holidays and wishing them “Happy Holidays” with a festive Foil Label is the ideal choice for our business. Our customers look for our card – and it really stands out from the others.

But I haven’t told you the best part yet. We’ve had plenty of labels so we have used them for other things. Adding them on top of outgoing packages to customers during the holiday season has certainly gotten their attention. We’ve gotten a number of calls asking us about “these new labels.” Several customers called me asking where I got the labels. They shimmer and shine and come in many colors. We ordered ours in red and green and blue and white.

Best of all, we started hearing from our old customers – the ones who hadn’t ordered from us in months or years! Just by sending them a simple Holiday card with a show-stopping label, we got our customers’ attention right back where it belonged: on our business. Between the orders from old and current customers, our order department has been as busy as Santa’s workshop!

So if you are looking for a way to connect with your customers this holiday season, look no further. Pick out your favorite Foil or Embossed Label style and get your holiday cards ready. Then get ready for the phone to ring!

Mark Trumper

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Give up? Okay, we’ll let you in on the secret….add Hardhat Stickers to your hardhats. This is an excellent way to make every employee on the job at your sites remind people that Grafton’s Lumber or Smithton’s Contracting is hard at work. And if people like what they see – then they know who to call.

A Hardhat Decal is not merely an advertising method, it’s also a top-notch way of protecting your job site. We all know that your typical job site is a busy place with trucks, other vehicles and people coming in and out all day. If everyone on your job site wears one of your hardhats with a Hardhat Decal, it’s an easy way to scout out someone who doesn’t belong or just plain looks funny there. And in today’s day and age you sure do need to protect your business.

A Hardhat Decal can easily tell people about your company without your needing to say a word. Put your phone number and website on the decal. Add your company logo. Include the months or years you’ve been accident-free on the job. Each of these are great ways to promote your company.

Remember that many of your construction workers will carry their Hardhats with them in their off-hours. This is easy advertising for you even when they are not on a job site. Remind them to mind their manners and that they represent the company as they carry your Hardhat. A polite interaction could lead to a new customer or business relationship for you. Why, it’s like each of these Hardhats becomes silent salespeople for you!

So don’t do things the hard way when you can choose an easier method. Look into Hardhat decals to promote and protect your construction business.

Contact Maverick Label if you are interested in purchasing hardhat stickers or any labels for your business. They are pros in the business. Call 1-800-537-8816, Toll Free from USA & Canada  (425) 771-6500 (Elsewhere)

But most of us long to give gifts that get noticed, truly stand out a little bit. Especially when you attend a big dinner party and the hostess receives ten gifts all at once – how will yours really stand out from the crowd? When three other people are bringing wine, somehow it just doesn’t seem like you stand a chance.

Custom Printed Wine Labels created from your own artwork can easily be added to any wine bottle. What a perfect way to say “From The Johnsons with Love” or “Happy Holidays” or your own special greeting. Not only can your share your greeting, but an image to go along with it that shares your happiness and goodwill. Try a cozy family photo for the wine bottles you give as hostess gifts. Or to celebrate the new baby in your family, add a picture of that bouncing boy or girl’s photo to the wine label and announce their arrival in the world. There are so many ways you can make your Custom Printed Wine Labels unique.

Wine is a classic gift because it is popular with many people. There are different types of wine to give ideal for special occasions. Try bottles of champagne to celebrate that wedding engagement or start of your new company. Or a 25 year old bottle of scotch to celebrate a law school graduation or retirement party.

The Custom Printed Wine Labels are ideal also for corporate gift giving purposes. Add your company logo to give wine for a company event. Or add a photo of your latest product to give wine to clients and employees to celebrate a new product launch. Custom Printed Wine Labels can be ordered in a low 250 minimum quantity – so it is easy to do a small batch.

There are so many creative ideas for your custom artwork – sometimes it is hard to narrow it down to one. Photographs are quite popular as they depict people the recipient knows and show who we are toasting with our bottle of wine. Company logos are another popular choice for corporate gifts – remember every time your logo is seen it is a gesture of goodwill in your community. Giving a bottle of wine to someone can easily be seen by another dozen people, not just that one recipient of that bottle.

Now it is easy to make your personal or corporate gift stand out – with Custom Printed Wine Labels. As they uncork that bottle and take a sip of that wonderful vintage, they’ll remember your friendship, goodwill and generosity.

You may think that your security staff is top-notch, that company I.D.’s are unnecessary and a waste of money. We’re not going to dispute your security team’s talents. Having company I.D.’s however can often make their jobs quite a bit easier.

Company I.D.’s can quickly be noticed on people’s cars before entering your company’s headquarters. One glance can tell your security staff is that person is authorized to be in your buildings. A company I.D. as a weatherproof label on their car is an easy protection system to have in place for your business.

A company I.D. should have your company name, an expiration date and some way to identify the employee. First initial and last name can be a quick way to do this. Or you can use a numerical system. Choose something that works well for your security staff. Most important is to have your label well-organized so it is easy to read and quick to scan. Many of your employees will be rushing into work, not thinking about the security staff trying to read their company I.D. weatherproof label. Make things easier on your security staff so when a problem arises, they can focus their full attention of this – instead of minute details.

Don’t think that company I.D.’s can be done “once” and then forgotten about, the trick is constantly monitoring them. Put someone in Human Resources in charge of maintaining records and keep them in close contact with your security staff. This simple precaution can keep a disgruntled former employee (or soon-to-be former employee) from stealing priceless company secrets and taking them to the competition. This monitoring system can also keep a former employee from giving their weatherproof label to someone else to enter your company headquarters.

In today’s day and age security is critical for every type of company. Fortunately putting security measures into place is often easier and more practical than many companies think it will be. Most employees adjust quickly to security measures – and quite often they appreciate the company that keeps its corporate location safe and secure. This also means the employees’ personal safety is protected as well.

With company I.D.’s on cars always use Weatherproof labels. No matter your climate, this will encourage the labels to have great durability and be long-lasting. It also means the Weatherproof label will stand up to that ice storm, hurricane or hot summer days you are facing.

Written by ID My Stuff.

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Dome Labels and Stickers have got not just the eye-appeal but a unique texture that makes your potential customer want to reach out and touch them. They’re simply irresistible! The Dome Labels and Stickers have a thick, yet crystal-clear polyurethane dome laid over the label or sticker, giving it a unique appearance. These aren’t your Dad’s stickers anymore: they’ve totally gone 3-D in the wildest way. Look to the Domed stickers for that product or service you want to get attention. With these labels, you’ll easily have the advantage.

So if you’ve got a new software program, coffee bean, virus scanner or anything else people will want to buy – this is something you’ll want to pay attention to. It’s this easy: people like things that go “pop” “wham” and especially – “WOW!” when they look at them. The Dome Labels totally say “WOW!” to your customers – even before first names are exchanged.

The Dome Labels and Stickers seem to “float” a bit above their surface for a cool 3-D effect. That’s the polyurethane at work. Remembering that old adage about a potential customer needing to see your company name at least 20x before it sinking in – these labels pack a 1-2 punch, grabbing their attention and making it simply impossible to look away.

Let’s face it: there’s a lot of noise out there. So you’ve got to make some of your own. With stickers people can’t keep their paws off of, you’re making some noise people will pay attention to. Not every marketing gimmick is quite as appealing as these 3-D stickers as we are sure you would agree. When you choose a marketing tactic you want something that has easy popularity and is instantly appealing.

What’s the best thing about the dome labels? They are totally cool and collectible. Your company’s latest product easily can become viral when you give these Dome Labels and Stickers as give-aways to teens, college students or other passionate markets. They’ll stick your 3-D catchy, full-color labels in places where other people will see them, want to touch them and be curious about what you’re offering. Bet you anything they’re gonna want one too!

Image by Miss Millificent via Flickr

Starting a family business hasn’t been easy. We’ve had our up’s and down’s. When we decided to start a gift shop in Miami, Florida  – we knew this was where we wanted to raise our family and it was the type of shop we wanted to have. Adorable Necessities began as a small shop but soon we took over a larger space. Our customer base grew over the next six months as customers told others about us. It was exciting to see our business develop. But it was also a bit intimidating too.

One of our growing areas has been shipping gifts. As a gift shop we see the majority of our customers in to buy gifts for their family and friends. For every reason you can think of – birthdays, holidays and “just because.” We love gifts! But now we have a number of customers who ship gifts to their family and friends. And we just couldn’t do it without our tracking labels. They’ve truly helped keep our business in the black so to speak.

With tracking labels you know exactly where your package is at all times. This is a great convenience as you ship a package. Best of all, you don’t worry when the package is out of your hands. So many times when you ship something – a tiny bit of you does worry as you hope that package reaches the right hands okay. With a tracking label you know for sure everything is going to be fine. And if there is any type of problem, you’ll know where the package is at all times. This is a tremendous business tool for anyone doing any type of shipping to their customers. If you’ve got inventory going out that’s dollars you just can’t afford to lose. Whether you are a big or small business – you’ve always got to do what you can to stay in the black.

I think our tracking labels give our customers great peace of mind as well. I know our customers have seen them and I think they are pleased to see tracking labels on our packages. They haven’t said anything, it is more the expression on their faces. They know we are a serious and professional gift store business handling our products in the best way possible. Most importantly – they know that birthday gift to their aunt a few states away is going to reach her on time and be tracked as it gets there. That there is nothing to worry about.

Starting our own business has been very exciting in so many ways. My wife can be home for the kids when they get home from school. We have more control over our days and overall schedules. This is more the life we wanted to lead. But there have been many things we’ve needed to learn along the way to be the best business we could be. Little tips like getting great tracking labels. It sounds like a small thing but it makes a big difference – to your business and to customer satisfaction. I don’t think we’d to as much business without them!

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In 1947, Hungarian physicist, Gabor Denes (known as Dennis Gabor in English) was playing in his lab with the results of pioneering technological advances dealing with the development of the electron microscope.  Dennis Gabor was awarded the Nobel Prize for Physics for his discovery but he had to wait until 1971 to receive the recognition he deserved.

The discovery was made in England at the commercial lab of British Thomas-Houston who filed a patent back in 1947, however the holographic light/optical technique did not attain any commercial significance until the development of the laser in 1960.  With the invention of the laser, 3-dimensional objects were then able to be made and the technique was first discovered in 1962 by two sets of teams – one in Soviet Russia led by Yuri Denisyuk and in the US, led by Juris Upatnieks.

Article provided by MaverickLabel.com, offering quality hologram stickers.

The initial holograms required illumination using the polarized light provided by a laser which severely restricted the use of the hologram.  With the development of “Rainbow Transmission” holograms, ordinary white-light sources could be used to create the 3-dimensional replication and this opened the door to using holograms in everyday life.  The holograms you see on credit cards and as security tags on product packaging are of this type.  The rainbow transmission technique uses a surface print on a plastic film which is then backed by an aluminum mirror-coating to provide the backlight source of illumination – this is what creates the 3-dimensional image appear.

A refinement of the rainbow transmission hologram is the “reflection” or “Denisyuk” hologram.  Here a multi-color image is reproduced and a white-light source from the same side of the viewer is only needed – this removes the need for the backlight coating which increases the cost of producing the hologram.

While static 3-dimensional images can be reproduced on a 2-dimensional medium, the science fiction concept of a 3-dimensional image being projected into a space is not yet with us.  The ability to replicate a 3-dimensional image into a space holds a lot of attraction for television and film but while plenty of effort has been going into creating a 3-dimensional viewing experience, the reality is that this holographic development is still science fiction and not science fact.  The 2008 holographic projection of CNN reporter Jessica Yellin during the Presidential elections last year may have given the impression of a hologram projection into space but in fact there was a merging of a video feed from the reporter which was then combined with the video feed created in the studio.  In other words, it was a cheat, but still gave a good indication of the possibility of 3-d holographic movies and television may be able to bring to the movie theater or your living room within the next few years.

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If you’ve gone to a winery these days (and who hasn’t) you may have noticed the latest trend….you can bottle your own wine. It’s very cool. These winemaking classes are easy for a beginner to take and often you make about a dozen bottles, so you’ve go plenty to share with future dinner parties (or one big party). Many wineries offer different classes for different types of wine – if you want to make red wine or dessert wine or white wine, etc.

But what’s missing from this personalized class is something you can easily provide yourself – personalized wine labels (wine label designs). Why not name your wine and mention that it is from “The Jones Family, Summer 2009″? This personalized wine label makes your wine ideal for gift giving for so many occasions.

Custom wine labels are easy to create, you’ll just want to know what type of wine you are making and what you are calling it – as most you give a bottle of wine to will want to know what they would be uncorking before they have a glass (so they know what to serve with it).

Warning: both the winemaking at the winery and the personalized wine labels can become very addictive. It’s fun – and your family and friends can get quite used to expecting a delicious bottle of wine from you – they’ll ask when they will see the next one! Don’t worry though….making the wine and the personalized wine labels are rather step-by-step and a fun experience!

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Not every product on the shelves has an attractive label – and many products just don’t have the up-to-the moment hologram label. Adding a hologram label gives your product a very “now” look that is perfect for the latest products, especially for youth-oriented products.

There’s a lot of competition out there on the shelves when a customer goes shopping. An attractive label makes a customer stop a few extra seconds to check your product out, see what it’s about. A hologram label is not something you see everyday – it’s unique and special because it is very of-the-moment.

Hologram labels can be customized to many sizes. Whether your product is large or small, a custom hologram label can be attractively designed to catch a customer’s eye and call attention to your product.

There’s nothing like a hologram label available today. The rainbow shimmers of the hologram label as it shines under the light. Customers love to roll your product back and forth, watching the label change color – as they learn more about your product and notice your cool label. “Hey, this product must be really cool if the label is this cool,” That’s what they’re thinking!

One of the latest advances you can add to your I.D. badges are hologram labels. Adding a hologram label is an ideal way for a company to create eye-catching I.D. batches. Best of all, these I.D. badges become rather easy for security to confirm or decline. When someone has the proper hologram security seal they are “okay” and when they don’t – you know they don’t belong.

What is great about using hologram labels in your I.D. badges is that these are not something someone can easily create a forgery. You won’t have to worry about fake copies of I.D. badges. Having hologram labels on I.D. badges is a great way to keep up-to-date on which employees are permitted in certain areas and who is not.

Everyone has seen hologram labels and how they shimmer and change color. These labels are eye-catching and your security staff will see them quickly to let staff in without much fuss.

Use hologram labels for parking permits, staff updates, security clearances and many other employee needs. A hologram label easily attracts attention and your staff and security will notice them quickly.