Labels for LifeLabels for Life will give tips for organizing your life, home and office.

I’ve always loved dogs. People always say, “There are dog people and there are cat people.” While I do like cats, I really have always gotten along so well with dogs. I worked in an office for years but my heart just wasn’t in it. It was a job…you know what I mean? But I always smiled when I came home to my dog. I think a lot of people are that way. So when my company closed in this lousy economy I took a leap of faith and started what I’d always dreamed of: a doggy daycare. I named it See Spot Run Doggy Daycare – cute right? I found the perfect storefront and several college kids to take care of dogs with me. It was perfect. Except I didn’t think about how to promote my business!

I really started to panic. I mean, I’d put so much time, money and myself into this business. But my husband said, “What about bumper stickers?” He travels a lot on the road for business and he always likes to tell me about funny bumper stickers he’s seen. He’s even called me from the road about a good one – so I realized that if my husband is looking at bumper stickers then other people are too! I placed an order that afternoon for full color bumper stickers.

It was really easy to order the bumper stickers. I added my logo of “Spot” the mascot dog and chose my font. I wanted a bright and colorful bumper sticker. I chose purple and yellow – something I knew would really get attention out there and looked fun. I added our company name and our telephone number and website url. I couldn’t wait to get my hands on those bumper stickers.

When the bumper stickers came in, I gave them to friends and family and to the clients I had. “How cute!” one of my customers said as she attached it to her convertible. I smiled as I watched her drive away. With her dog leaning out the car, it was like the perfect advertisement for my doggy daycare.

After a few days, the telephone started to ring and people and their dogs were walking in. My business picked up by 35% in just two weeks! I know it was because of those bumper stickers because I didn’t have a chance to do any other advertising. And the best thing about the bumper stickers is I didn’t have to wait for a magazine or newspaper advertisement deadline. The bumper  stickers also last and last on someone’s vehicle. I designed them to look so cute that I knew people would enjoy driving around with them!

My days are pretty busy now, walking dogs and taking care of them all day. Some people think when you run a doggy daycare that it is all fun and games but it is really a hard job sometimes. But I love it, I really do. I mean where else am I going to get to spend my entire day around all of these great dogs and make them all happy? And I think my office days are behind me.

So I’m really glad I listened to my husband about those bumper stickers. They were the easiest thing I’ve done to let people know about my doggy daycare – and at a price that simply can’t be beat!

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Winemaking became a passion when I got out of college. It was something I did for fun and friends and family really looked forward to a glass of my homemade wine. When the opportunity came to own a vineyard with my brother in law David, I jumped at the chance. We called it “Ruby Vineyards” because his wife’s name is Ruby. It’s only fair after all; he did find the vineyard and owns more than half of it.

Having our own vineyard has been exciting and we’ve just passed the first year mark for our business. We wanted to do something nice to thank our customers. We started looking at all of these elaborate thank you gifts like gourmet food baskets or engraved wine glasses – when my brother-in-law said, “Let’s make a special batch of wine, just for this one year anniversary.” That sounded really perfect. But we wanted the bottles to look different, not like our other bottles. So David found personalized labels for our wine bottles. We could add a message along with our logo and company name. It was all in full color and looked very professional. It was the perfect touch and the ideal way to say thank you to all of our customers who have stood by us for this past year.

The wine came out beautifully and David and I both knew right away this was a very special wine. We added the labels and started sending it out. On the labels we said, “Thank you for your patronage, celebrating our 1^st year. Ruby Vineyards.” Right away we started to get response. Our customers loved the wine! I actually had customers begging me to order cases of this special vintage of wine we’d created just for this purpose, something we hadn’t thought about.

The response was so strong from our Thank You wine that we’ve decided to add that vintage to our regular offerings. We call it our Anniversary Wine. I think we’ll make a different one for each year to thank our customers. From what started out as a simple idea, thanking our customers for their business has grown into an even bigger idea we hadn’t even thought of.

The personalized label was ideal because we could add a message without bothering with the fuss of a card. Both David and I were worried about what would happen if the card dropped off the bottle or somehow got lost. Then out customer wouldn’t understand why we were sending them a bottle of wine. We wanted to be 100% sure they knew we were sending this as a thank you. We also wanted to be sure they knew this was to celebrate our 1^st year in business. Both ideas worked successfully with the personalized labels that were so easy to attach to our wine bottles. They looked professional, and in full color we easily got the style we hoped to achieve.

Ruby Vineyards may be small but we are dedicated to making fine wine that people enjoy. I think that passion and enthusiasm shows with every glass. Salut and to your good health!

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St. Matthew’s Church likes to help out the community. This year they decided to hold a spaghetti fundraising dinner. The funds would help their nursery school and several community charities. A spaghetti dinner is a low cost event but appeals to many hungry appetites. So the spaghetti fundraising plans were underway.

Our tickets were reasonably priced. Adults were $5 and children were $3. You could eat as much spaghetti as you wished. We felt that was a good price. Sodas and drinks were an extra cost as those can get pricy. Dessert was included. A local restaurant stepped up to donate the spaghetti, dessert and even the soda pop!

After a few weeks, the ticket sales were low. Pastor Greg was concerned about the event and wondered what else could be done. The Church Secretary Betty suggested we get bumper stickers to promote the event. The Pastor budgeted for them and realized they were low-cost and an ideal choice for the fundraiser. Best of all they came in many colors and lots of font and graphic choices – so we really could create a top quality bumpersticker that would get lots of attention.

At church, the next Sunday bumper stickers were passed out during the coffee hour. It wasn’t long before then that the phone started to ring with people wanting to reserve spots for the spaghetti dinner. Best of all, lots of people who bought tickets also asked if they could have a bumpersticker – which promoted our event even more! We ran out of the first batch of bumperstickers and had to have a second batch printed up. But they came quickly and we could easily hand them out to new dinner ticket buyers.

Three weeks from then it was time for our spaghetti dinner. Pastor Greg smiled as the Parish Hall was filled to the brim with people. I don’t think we’ve ever cooked that much spaghetti before in our lives! We raised $6,000 and with half of it going to the nursery school we can afford to get a new computer and library of books for the children. The other half goes to community based charities.

Our favorite thing about the bumperstickers was that they were fun. They made fundraising easy. A flyer can also be easy and convenient but they blow away. Many people think a flyer can be a real nuisance to their business. With the bumpersticker people who took them and added them to their cars knew they were supporting a local community event by putting one on their car.

It was also very helpful that the bumperstickers offered very attractive fonts, graphics and many colors for us to choose from. We were able to create a good looking bumpersticker and one that looked quite professional.

I would recommend a bumpersticker to any community fundraiser. It just makes things easier. Bumperstickers help you get the word out. They help to get people excited about what you are doing. Choose bumperstickers and watch your ticket sales explode!

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The flood of counterfeit goods into the United States from the Far East, and especially China and India, has reached all time highs and is creating significant economic damage at home.  This incredibly damaging, criminal activity is spurring the development of IP protective measures, such as security holograms.

No-one wins when counterfeit products reach the market – the consumer buys goods which are not what they thought they were, while there may be serious consumer safety issues involved. Meanwhile, the manufacturer reaps the adverse reward of negative press and consumer comments because the counterfeit clings like a parasite to their brand image and reputation.  The retail distributor finds they have goods they cannot sell and quite possibly, legal consequences of holding counterfeit products they ought not to have in the first instance.

The issue is how to protect your own brand and intellectual property in a cost effective manner, and at the same time, ensure security measures are in place which will deter counterfeiters from using your product as the basis for a counterfeit operation.  The analogy of a homeowner ensuring all the doors and windows are locked, whilst fitting a highly visible alarm system to deter opportunistic thieves, is very appropriate in this context.

By applying a low-cost security device, design detail or production element to your product, you are making it harder for counterfeiters to profitably reproduce your goods.  Security holograms provide an excellent method for separating your product from the competition, and counterfeiters will be assessing a range of products to see which is simpler, cheaper and most profitable for them to replicate.  Making it more difficult to create a good imitation of your product by the counterfeiters, reduces the risk your product will be targeted by to begin with.

Security holograms can be produced as 2D or 3D images, the design of which is extremely difficult and costly for a counterfeiter to copy.  You can use the hologram on the packaging (where it can act as a tamper evident safety feature) or place them on the actual product themselves.  The presence of a security hologram acts in exactly the same was as a homeowner’s alarm system – it warns potential thieves to steer clear and try their hand at another product which is easier (and cheaper) to counterfeit.

The reasons why security holograms are highly effective in acting as a deterrent to counterfeiting, are because they are cost effective, deliver multiple security functions and can be easily customized and applied to your products or to protect other intellectual property you own.

Security holograms provide a highly visible guarantee that the goods are genuine and are not seeking to hoodwink customers with fake branding; in this regard, holograms are powerful components of your brand identity if you include them.  Further security functions they perform include providing evidence the goods have not been tampered with and where they are used in conjunction with the brand image itself, they serve to protect the intellectual property which a brand represents.  The hologram itself can be subjected to fast and effective optical validation, which provides an additional layer of protection for your goods and reputation as well as being an additional mechanism to convey data such as stock and handling information.

Security holograms cannot be copied using photocopiers or computer scanners, which is a favorite technique utilized by counterfeiters.  It is also apparent when a hologram is real or not, given the ability to present a moving image to the viewer – the only way a counterfeiter can get around this security barrier is to source counterfeit holograms.  This is prohibitively expensive to do, or the alternative, to leave the hologram off their counterfeit products, quickly serves to mark them out as not genuine.

As counterfeit products rise and the ability of the fraudsters to deceive the consumer increases, it is vital for companies to protect their brand and reputation.  Security holograms are cheap to produce, and very simple to apply and manage through the distribution chain.  The simple presence of a security hologram is enough to deter many counterfeiters from even attempting to replicate your product, which makes it easier to target those counterfeiters who are attacking your intellectual property rights and reputation.

When Beth wanted to run for Town Council, she simply didn’t know how to get started. While she wanted to help her town, she hadn’t thought very much about the process of getting her name recognized in her community. Beth was known well in her local schools because she was active helping with her three kids’ class activities and various projects.

Beth really decided she wanted to run for Town Council because she wanted to make changes in the schools. The expenses for class trips were exorbitant and parents didn’t really have much of a say. While there were several tutors available at school, it was very hard to get an appointment. In some ways, she could see that her school was working hard to help her kids get a good education and then other times the things they did just didn’t make sense. That’s when she threw her hat in the ring for Town Council.

Her husband Tom came up with the bumper stickers. Tom owns the town hardware store and thought if they created a bumper sticker saying “Back Beth Smythe, Town Council ‘09”, it would get some attention. He was right. Tom kept the bumper stickers right by the register and before long they were flying out the doors, right along with the hammers and the nails. Then people were coming in just to get a Beth bumper sticker! That’s when Beth knew things were getting successful.

Beth is a lot like you and me, she isn’t the type of person who likes to attract a lot of attention. But she really wanted to make a difference. And the best way to make a difference was to get out there and meet people – and to pass out her great bumper stickers! She went to the town senior center and shook hands and passed out bumper stickers. She went to the library for a coffee meeting and answered questions about her positions and passed out bumper stickers. Soon Beth had to order more bumper stickers to keep up with all of her appointments.

It turned out Beth wasn’t the only one who wanted change in the schools. Others were tired of paying so much for class trips. They were frustrated by the tutoring situation. There were other things they wanted to see changes. People liked Beth, they liked her ideas. Beth passed out bumper stickers and shook hands as fast as she could. Her picture was in the newspaper all the time. She was running against a popular woman who had been successful as a Town Council member. Beth thought she had a chance….but she really didn’t know how good a chance she had.

The election day came and Beth gathered with her supporters. They’d worked hard to get her there. More than five hundred bumper stickers had been passed out in all. Beth had gone earlier that day to shake hands at the local supermarket to remind people to vote. Many said they were voting for her. She smiled and hoped for the best. Beth noticed lots of cars in the parking lot had her Beth bumper stickers on them.

The results came in…..and Beth won by a landslide! By more than 200 votes Beth was the new Town Council member. She’s making changes for her town and the schools. It all started with one little bumper sticker.

Let me tell you a story. Some family members are simply harder to shop for than others. Is it like that for you too? In my family, my Grandma is very difficult to shop for. To be fair, my Grandma is not a difficult person by nature or personality. She simply knows what she likes and what she doesn’t like. So when Grandma’s birthday comes every year it can be a challenge to find that terrific gift.

We all want to find that perfect gift. You know the one. The one that makes someone smile so wide you see the tops of their gums and they look like a little kid. It makes you realize you’ve found something they would have thought of if only they knew it existed. That gift. That’s the one we all dream of buying for our loved ones in a perfect world. Well for once I’d actually found it!

I found something I knew my Grandma would love. You see she is an enthusiastic needlepoint artist. I found some patterns inspired by stained glass windows. The patterns were exquisite. Grandma had often complained she simply can’t find “interesting” needlepoint anymore. So the very moment I saw these unique stained glass window needlepoint patterns – the tiny hairs on the back of my neck stood up.

I gave the little shop my Grandma’s address to send them and thought all was taken care of. Until I called Grandma for her birthday. Then the floor fell out of my plans:

“Happy Birthday Grandma!” I said

“Thank you dear,” Grandma replied

“Did you like your birthday present?” I asked

“No dear? I haven’t received a present,” Grandma said. There was silence on the end of the telephone.

I ended our conversation and called the little needlepoint shop. They had to track the package and it turned out it was on the other side of town! Grandma had moved to a very large town and the zip code number had been transposed. I was both relieved and frustrated, but at least the package would be on its way. Grandma would get her birthday gift on her birthday. And yes, she did smile one of those big kid gum smiles.

That tracking number really saved the day. I don’t want to think about what would have happened if I didn’t have one. There was only one set of those special stained glass patterns at the shop – I don’t think I could have gotten another one had I hoped for it. Without the tracking number, I would have needed to come up with a super idea for Grandma’s birthday in a jiffy.

But it makes me wonder what happens to packages without tracking numbers. I think we’ve just gotten so used to packages having them today that we don’t think about them. That tracking number truly can save the day – I know it saved Grandma’s birthday. It could save a special day in the future for you too.

As the holidays approach, many are thinking about sending out packages. Whether you have a business or personal packages to send out – the holidays create an ideal time to use festive address labels.

The best address labels have plenty of room for a To address and a From address. They also have room to include international addresses. An address label with extra space means a business or individual can add a telephone number or a second telephone number to contact in case there is difficulty delivering a package. This is a great convenience and an ideal addition in today’s age of unique addresses.

Holiday mailing address labels let your business celebrate the holidays and pass along your Seasons Greetings to everyone who comes into contact with the package. From the package handlers at the Post Office or other delivery center to the mail room where the package is delivered, people will smile as they see your package. The holidays are simply a time when people and businesses seem just a bit warmer and friendlier. It is the perfect time to share your greetings.

Best of all, these Seasons Greetings go out into the world to connect with potential new customers for your business. No matter what products or services you sell – they will be attracted by a festive holiday address label. This address label reminds people of this special time of year and also for the reason for sending the package.

There are many ways to accent your festive holiday address label. Try sprigs of holly or ornaments. Or snowflakes and a wintery scene. Adding a small graphic is quite similar to including a holiday card with your package, and very much like the saying goes “a picture tells a thousand words.” Select festive holiday images that are ideal and that many people will enjoy. Snowflakes are a perfect choice for many as most think of snow during this time.

Print your festive holiday address label with a font that is easy to read. Some may decide to go a bit overboard, choosing a fancy font for their holiday packages too. Often this is a mistake – as then their packages are made much harder to deliver. While a pretty calligraphy font does look very festive, there are lots of people who may squint a bit at this font and wonder if those numbers are what they seem. Don’t leave that overworked post office worker guessing during this season! Use a font like Times New Roman or Courier.

Some companies today use their holiday address labels instead of including holiday greeting cards with their packages. As a business, this can be an excellent way of not only saving money but to also be “green” and act environmentally responsible. In today’s business climate there are many clients who will respond favorably to see a business that acts in a “green” manner and this will also respond them to act accordingly. This is an easy way to make a “green” decision that celebrates the winter holidays for your business.

Classic holiday colors for address labels include red, green, silver, gold, blue and white. But choose colors that are ideal and complimentary to your business, corporate culture and your logo or graphic design on the current packaging. Adding a festive holiday foil label that is complimentary is an ideal decision.

Don’t you just love the holidays? It is traditionally a season of goodwill and love for everyone. There’s something just more friendly about the holidays, even if you are in a corporate setting. People seem more cheerful – it is like there is something in the air. Why it is probably all of the gourmet goodies and treats that come into the office at this time!

Gourmet goodies and treats are the #1 holiday gift for business gifts. Whether you have a large or small business, it seems like they are the most welcomed gift. Everyone can’t resist having a little nibble of chocolate covered popcorn, cookies or candy. Sweets or other treats are a holiday tradition across the globe for all winter holidays. Sharing gourmet goodies and treats is a wonderful way to express your goodwill and cheer and express your company’s personality.

One great tip is to consider buying gourmet goodies or treats and then add your own holiday foil stickers. This is much more convenient than a card, which will likely get lost as the gourmet goodies get passed around the office. A holiday label subtlety promotes your company and the relationship that the two of you have. This is an excellent way to remind this company of the strong business relationship you have – and share something delicious for the holidays!

We suggest you don’t just pick out “any” gourmet goodie – you want to pick out something that expresses your company’s personality and style and also will be the type that your client will want to dive into. Every business or industry is just a bit different. One great idea is to look for goodies that are made by charities or groups that assist people in some way – giving back for the holidays. A nonprofit group might especially appreciate a gift that helps a charity or group that makes the product. The young internet company that works long into the night could enjoy chocolate covered espresso beans, a sweet way to devour your caffeine source (and very addictive!). There are many gourmet treats out there once you start to search – don’t worry, you’ll find just the right one.

Make your holiday label truly festive. Add colorful graphic and use color or even photos. Remember to add a picture of your company or your company logo so people can easily see this treat is from you. Create a holiday greeting that is both warm and sincere. Many companies choose “Happy Holidays” or “Happy New Year” as their ideal choice. Add your company name as a “signature” – or if there is enough space, add your staff names to sign.

Holiday treats are the perfect choice for every business client on your list. This is a gift that everyone in the office can enjoy. The holidays are a time when most people are willing to have that extra indulgence, and they welcome the opportunity to have a sweet treat or other gourmet treat. Your holiday treat will remind them of your friendship and bring a smile to their day!

Toys Noticed This Holiday Season with Product Labels

Let’s face it – there are a lot of toys on the shelf this holiday season. Every advantage you have to stand out could make the difference between making a sale – or being the Closeout item come this January. Custom Product Labels give your toys a polished and professional look every time.

Toys deserve labels with a highly original and especially playful look. You aren’t going to find that with just an “everyday” label. Labels are important on children’s toys. They can remind parents to buy batteries, of appropriate age levels for a child’s toy or if there are non-toxic or choking hazards in your toy(s). Best of all, a label gets special attention – a label often comes in a contrasting or complimentary color and really stands out. This makes parents pay close attention to whatever you have chosen to put on the label.

A custom product label is an ideal way to point out your USP (unique selling position) for your toy this holiday season. Perhaps your toy is an educational toy that has received outstanding reviews from well-respected publications. A custom product label permits you to highlight these reviews or commendations on your toy’s packaging in a show stopping way.

You can also introduce new features or characters using a custom product label. If your toy has been on the market for awhile but you’ve made some changes to this new version, custom product labels can introduce new and current customers to your changes. Many customers may not read every detail on the toy’s packaging before buying. That custom product label can help you entice buyers – and also avoid confusion or disappointment. If your toy has switched age ranges for example – the parent of a four-year old will want to know that your toy is now appropriate for ages six through eight, not four through eight.

A custom product label is also a unique opportunity to encourage customer (and child) interactivity. If your toy company has a website with interactive features – or free things for purchasers of that toy – a custom product label is an ideal opportunity to highlight this feature. Best of all, you’ll get both adults and children excited about the idea of visiting your website to check out coloring pages, puzzles, games or other fun things they might have otherwise missed out on.

The best custom product label is one that both compliments and also contrasts your toy’s packaging. So if your doll is packaged in a sweet little girl pink color box, consider not choosing another pink color for the customer product label color – but a contrasting color or a color that will compliment yet also stand out. Try another girl favorite color like purple. Or green or blue. Or a metallic custom product label for extra shine – making your label gold, silver or another metallic color.

Custom product labels can be a toy company’s best friend. Children love stickers and will happily look for stickers wherever they go. When they see a sticker on a toy they like, this alone will encourage them to stop and look longer as they view the sticker. Make your custom product labels appeal both to children as well as adults. Remember that you have two different customer bases when it comes to a toy purchase.

If you have a business that ships a product, now is the time to get ready. The holidays are U.S.P.S. and other shipping services’ busy season. Many retailers say they do the majority of their business during the holiday months. You don’t want to miss out on those customers who want to ship something to a family member or friend. Remember – every customer who ships your product to someone could create a potential customer for your business!

That’s why now is the time to get plenty of shipping labels. Not only basic shipping labels like “everyone” else has, but shipping labels that really stand out. Your business should have customized shipping labels with your company name, address, logo and other information on them. Ideally they will be done in your company’s chosen colors. Doing a shipping label using these methods will really make your package stand out from the pack.

Your shipping label should contain certain information to be the most useful to you. Always include your company name, street address, city, state and zip code. Also consider including your website url. Remember that as your package travels people will be looking at it. Simply looking at your package may prompt a sale. That attractive looking label may have a potential customer curious for more. Giving them your website url makes things much more convenient for them (and for you) as they start to shop.

Best of all, every time you ship out a package – you can think of that package as an ambassador for your business. If you are tempted to go with the “everyday” or basic labels, look at them again honestly and ask yourself: is this what you want an ambassador of your company to look like? Most likely you want your company ambassador to be as well presented as possible. You want them to come in your company colors, to have your company logos and to stand out from the pack.

When a gift recipient gets several packages, your package should be the one that tempts them the most to open. With shipping labels that look polished and professional, your package is the one they’ll be the most eager to open!

Whether your business sells ski hats, suntan lotion, surfboards, swim fins or other toys for boys and girls – your shipping label should best represent your company. You want a shipping label that has eager hands ready to open that package and reveal its contents. Or to have them visit your website for great gift ideas for their friends and family members.

Choose shipping labels with contemporary and classic designs that always get attention. Whether your business is large or Mom and Pop, your shipping labels should be top-rate! Always let your company ambassadors represent you well as they travel across the country – and beyond. Today’s gift recipient can be tomorrow’s big order of the day – well impressed with a great looking label and a well packaged gift. You never know where your next customer will come from!